What needs to be remembered for 2020
How to reach new for customers you may ask? When starting a business, in most cases you’ll also launch your own website to sell your products, promote your services, or grow your business.
As anyone running a business knows, creating your website is just the first step towards success. So you may be asking yourself – what’s next?
What are the next steps once online?
Now that you’re established on the internet and you have an online space for your shop, organization, or business. You can finally begin the lengthy journey of marketing your services with the aim to reach new customers. Online marketing makes up the majority of all marketing campaigns. It has the potential to reach a far larger audience than would be possible with traditional marketing efforts. Not to mention the significantly higher costs associated with traditional marketing methods!
Luckily digital marketing allows for companies to reach new customers more effectively, at a lower cost, than ever before. There’s no one right way to get your brand in front of customers; there are a myriad of techniques that are commonly used, with varying levels of success.
In this guide we’re going to show you some of the most straightforward and practical ways of reaching new customers in 2020.
Start a blog
One of the greatest ways of providing useful information to your audience and reach new customers is to start a blog for your website.
What’s a blog?
If you’re not familiar, a blog is a website, or section of a website. Articles are posted on which provide content to the website’s audience. Typically this content focus on several topics related to the industry. Usually in the form of guides, news updates, case studies, tutorials, or press releases. And a good example would be: AUHost4u’s Blog.
You’ll find that many reputable websites run a blog alongside their regular website content, and it’s a great idea to start one for yourself. Blogs are usually very quick and straightforward to set up. They can bring a huge number of benefits above and beyond just reaching new customers.
Do I need a blog?
Launching a blog presents you with the best method of providing informational content to your website audience. Due to the sheer number of blogs out there, in order to have the best chance of success you’re going to want to create completely unique content which offers something that can’t be easily found on other blogs.
Not only does a blog allow you to provide customers to your current customers, it also allows you to reach many new customers at a low cost. High quality blog posts with valuable information in a specific industry has a good chance of appearing high on search engine results pages, which can often be a good source of new customers.
Build an email list
Another method of marketing which has been around for almost as long as the internet is mailing lists. And there’s a reason it’s here to stay!
What’s Email Marketing?
Email marketing has proven to be one of the most effective marketing channels on the internet. Often outperforming newer tactics like social media and paid search. The great thing about email marketing is that it’s very inexpensive – gathering email addresses can even cost nothing. Building a mailing list can take less hard work as well, as often you can set up the relevant systems for gathering email addresses, then wait for the sign ups.
If you’re new to email marketing then you’ll be happy to know that it’s very easy and fast to set up.
How to realize efficient Email Marketing?
The most common way of gathering email addresses for your mailing list is to use sign-up forms within your website or advertisements. Sign-up forms can be as simple as a box for entering an email address. It can include more detailed information such as the user’s name, address, or telephone number.
Sign-up forms can also be used in conjunction with special offers or promotions. A common tactic is gathering email addresses in exchange for a special discount or offer. For example if you’re running a giveaway competition for your customers, you might require them to sign up to your newsletter to be eligible to win the giveaway. This will then often prompt users to share this with their friends and family. And will help grow your mailing list even more.
Perhaps the most traditional method of marketing that everyone will undoubtedly be familiar with is paid advertising. You see it everywhere in your day to day life, for nearly any product or service you can think of.
Paid advertising can take many different forms. Everyone’s seen television ads, radio ads, movie ads, billboards, print ads, etc, etc… In the online world though, advertisements usually take a slightly different form.
What’s Paid Search?
Paid Search advertising, or Pay Per Click (PPC) advertising, is essentially where search engines such as Google and Bing. They allow users to display ads on the search results that users will see when they search for specific terms. The search engine then charges the user a certain amount based on how many clicks the ad received . So if the advertisement wasn’t successful and didn’t receive any clicks, then the user doesn’t need to pay anything.
PPC advertising has been around for a long time and continues to be one of the most popular choices for online marketers throughout the world. This form of advertising has the potential to immediately bring traffic to your website if done correctly. PPC is also attractive due to it’s low-risk pricing model, as well as the easy-to-understand metrics that it provides.
What’s Display Advertising?
Display advertising is where a website displays a promotional image from another website, at a predetermined cost. This image will typically aims at drawing the user’s attention to the website in question, with designs often being colourful, bright, with large text and calls to action. The most common types of display ads are banners, pop ups, and landing pages. Display advertising could be thought of as a digital billboard for advertising.